Blog

Notes from the build.

Playbooks, tool breakdowns, and founder stories on shipping real software with AI and no-code. New articles most weeks.

Your First Claude Code Project When You Are Not a Developer

A step-by-step first session with Claude Code for people who have never coded: install it, start in plan mode, review every change, and use git as an undo button so nothing is ever lost.

What Is Emergent? When to Pick It Over Lovable or Claude Code

Emergent is an agent-based AI app builder that writes a full-stack app and hosts it for you. Here is what it does well, where it costs you, and when Lovable or Claude Code is the better pick.

Ship Stripe Subscriptions with Claude Code: Webhooks and Tests

For builders already shipping: how I use Claude Code to add Stripe subscriptions with server-verified webhooks, a sandbox, and a list of failure cases to test before real money moves.

Why I Build in Public and What It Got Me

I share what I am building while I build it, including the parts that do not work. Here is why I do it, what it has done for me and how I keep it useful instead of noisy.

How to Price Your First SaaS App (Without Guessing)

Most first-time founders price too low and change it too rarely. Here is how I think through pricing a first SaaS product, from the value metric to the first price test.

AI Prompting Playbook: Get Your App Builder to Build What You Meant

The AI did exactly what you said, not what you meant. Here is the prompting playbook I use with Lovable and other AI builders to get working features with fewer rewrites.

SEO for a Brand-New SaaS Site: What to Do First

A brand-new SaaS site has no authority and no traffic. Here is the short list of SEO work that actually matters in the first few months, and what to skip.

Keep OpenAI API Costs Under Control in Your App

For builders with an AI feature already live: track cost per user, pick smaller models, use prompt caching, set per-user limits and spend caps, and move background work to cheaper processing.

Claude Chat, Artifacts or Claude Code: Which to Use for Your App

Claude gives you three different ways to build: plain chat, artifacts and Claude Code. Here is what each one is good at, where each one stops, and how I decide which to open for a given job.

SaaS Launch Week Checklist for Solo Founders

A day-by-day checklist for launch week: what to test, what to set up, what to post and what to watch so your launch does not fall apart on the first real user.

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